Tuesday, August 11, 2009

International Young Fashion Entrepreneur Award

1. International Young Creative Entrepreneur – Fashion

For the purpose of this award, the Fashion sector is defined as the following:

•Fashion, textile, accessories or perfume design and production
•Fashion promotion: shows, exhibitions, festivals, events
•Fashion retail: buying, merchandising
•Fashion product research, sourcing, supply chain management
•Fashion marketing, PR, branding, journalism
•Fashion publishing, communications, websites
•Consultants providing specialist services in any of the areas outlined

2. IYCE - Definition and Eligibility

Definition of a creative entrepreneur

For the purpose of this awards programme we define creative entrepreneurs as follows:

•Somebody working in the creative sector who is able to demonstrate business success in the classic terms of business growth (profit, market share, employees) and/or in terms of his or her reputation (quality and aesthetic) amongst their peers.

•Somebody working in the creative sector who has developed a successful (in terms of impact and reach) social or not for profit enterprise in this sector.

•Somebody working in the creative sector who has shown leadership in the industry by championing its development in their country.

•Somebody working in the creative sector who has developed initiatives (exhibitions, trade fairs, festivals etc) that develop and grow the market for this sector in their country.

Qualities of a creative entrepreneur

For the purpose of the awards programme, creative entrepreneurs should possess the following qualities:

•Entrepreneurial ability
•Leadership ability/potential to change their sector
•Market awareness and understanding
•Originality of ideas
•International outlook and ability to network with the UK/globally


A participant must:

•Be aged between 25 and 35 at the date applications are due
•Already work in the creative sector (as outlined in each of the sectoral definitions below) with at least three years experience in their sector
•Be entrepreneurial and have shown their ability in the promotion of that creative sector in their country, in either a commercial context, public context, or both
•Through their character, drive and abilities, demonstrate their potential to be a future leader of the sector in their country
•Have English language skills to IELTS 6 - ‘competent user’ or above

3.The Prize

UK Tour – The chosen finalist from the Philippines will go on a 10-12 day tour of the UK along with the 9 other country finalists from around the world participating in the programme. The UK tour is an opportunity for these finalists to learn more about the UK fashion industry as well as meet with UK industry experts. This will culminate with the finalist attending London Fashion Week in February 2010.

The overall winner (to be chosen in an awarding ceremony held during the UK tour) will receive:

A physical award – a special commission bowl by acclaimed glass designers, Gillies Jones

A financial prize of £5,000 - to be spent on a project in collaboration with the British Council that builds the relationship between the winner’s country and the UK

4.Contact details

For more information on the awards scheme, please contact:

Ana Tan
Programme Manager

British Council
10/F Taipan Place
F Ortigas Jr Road
Ortigas Centre, Pasig City

T +63 (2) 9141011-14
F +63 (2) 9141020




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